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Step 2 of 7: Hassle-Free Insurance Shopping

Step 2: What Are the 4 Parties in Life Insurance?

It takes 4 parties to connect you with the most affordable life insurance policies on the market.  
Here's how we do it:

Consumer Agent
1) The Consumer: The individual who buys the life insurance policy.
2) The Agent: The carrier representative that helps the consumer get life insurance.
Agency Carrier
3) The Agency: The organization that processes all paperwork and any lab work.
4) The Carrier: The company that issues life insurance policies and pays death benefits.
























Understanding the four parties (companies or individuals) that participate in the purchase of life insurance will make shopping for life insurance much easier (and less confusing).

A life insurance policy is a contract between you (the consumer) and the carrier. You pay premiums to the carrier. The carrier provides a death benefit to your beneficiary if you pass away.

Why are so many players involved in the process?

During the application process, consumers rarely communicate directly with the carrier. Instead,

  • The consumer communicates with the agent.
  • The agent communicates with the agency.
  • And the agency communicates with the carrier.

This may seem like unnecessary levels of communication, but it actually makes the process much faster and more efficient!

Do I have to use an agent?

Some shoppers prefer to entirely avoid agents. However, most insurance carriers do not offer insurance directly to consumers and require the use of an agent.

In life insurance, agents don’t cost you any money: the policy you end up buying will cost what it costs no matter who sells it to you. Agents help process your purchase and
serve as free information resources and guides.

Independent vs. captive agents

There are two types of agents:

  • Captive agents represent only one carrier.
  • Independent agents represent multiple carriers.

If finding the best price is more important to you than buying from a specific carrier, working with an independent agent is the way to go. They can compare prices from
many carriers and find you the carrier whose policy will be the most affordable for you.

Back to Step 1: How to Keep Your Contact Information Secure
Continue to Step 3: Your Agent's Knowledge = Your Pocketbook's Best Friend

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For over 40 years, our company has helped half a million American families protect their future with life insurance. We provide fast, free quotes for life, disability, long-term care insurance, and more.

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Copyright 2002-Present Pinney Wholesale Insurance Services - All Rights Reserved 2266 Lava Ridge Court, Roseville, CA 95661

*Comparison of each carrier’s best published rates for a
10-year level term policy, 30-year-old non-smoking female

^Represents 10-year level term life insurance rates for 40-year-old female,
in good health, no tobacco, residing in Ohio.

R. Jan Pinney CLU, ChFC is a licensed life insurance agent in all states and the District of Columbia. The following agent license numbers are provided for R. Jan Pinney as required by state law: CA agent #0440057, LA agent #291116, MA agent #1674866, MN agent #20270113, UT agent #58330, agent R. Jan Pinney, DBA Pinney Insurance Services. Commercial use by others is prohibited by law. This site provides term quotes. Each rate is a quote based on information provided by the carrier. No portion of Trusted Quote may be copied, published, faxed, mailed or distributed in any manner for any purpose without prior written authorization of the owner.

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